August 26, 2026
Titans Cricket continues its partnership with Virgin Active, a relationship that has been in place for a number of years and remains one of the union’s most valued off-field associations.
The partnership sees Titans Cricket align itself with one of the leading health and fitness brands on the continent, reinforcing the union’s own commitment to health, fitness and performance at every level of the organisation.
Virgin Active operates 128 health clubs across South Africa, Botswana and Namibia, and is passionate about helping people of all ages live an active lifestyle. Through the partnership, Titans Cricket’s men’s and women’s teams, as well as staff, have been given gym membership, giving everyone within the organisation access to Virgin Active’s facilities to support their fitness, conditioning and general wellbeing.
Beyond membership access, Virgin Active’s staff have worked closely with Titans Cricket on activations at matches and events, bringing an active, hands-on presence that fans have come to associate with the brand at SuperSport Park. Associating with a brand of Virgin Active’s standing brings real value to Titans Cricket, reflecting well on the union while giving players and staff genuine, practical benefits that support their everyday performance and wellness.
Commercial Manager at Titans Cricket, Pierre Joubert, spoke on the continued partnership saying, “Our partnership with Virgin Active has grown over the years into one we truly value. Being associated with a leading brand like Virgin Active says a lot about the standards we hold ourselves to as Titans Cricket, both on and off the field. Giving our men’s and women’s teams and staff access to their facilities has made a real difference to how our people look after themselves, and we’ve also enjoyed working with the Virgin Active team on activations at our matches and events. We look forward to continuing this partnership.”
Titans Cricket looks forward to continuing to work with Virgin Active throughout the season, both in supporting the health and fitness of its teams and staff and in bringing that same energy to fans at SuperSport Park.
Written by Omolemo Molefe, Titans Cricket Communications Officer.
