Titans Cricket, a dominant force in South African cricket and The Japan Cricket Association (JCA), a progressive organization who have brought the great sport of cricket to Japan have joined hands in growing and improving the game of cricket internationally.

This partnership is a fantastic opportunity for both organizations to learn, develop and share skills to improve the sport while putting the men’s and women’s teams on the map globally.

Both Titans Cricket and JCA are seeking to expand their footprint particularly in Japan and South Africa. The partnership is viewed from the lens of value adding for professional and amateur women’s and men’s players, coaches, and administrators.

Titans Cricket CEO, Dr Jacques Faul expressed his enthusiasm “Our vision around this is pretty simple. We’ve recognized that men’s and women’s sport need to be viewed and treated equally. And for that to happen, we’ve taken action to improve both our men’s and women’s teams’ competitive abilities. For our players, groundsmen, and administrators, traveling to Japan will result in exposure and that is a part of the objective. “

Dr Faul further added “As Titans, we are always looking for ways to improve and grow as union and this partnership will empower all those involved professionally”.

One of the objectives of the partnership is to host cricket tournaments in South Africa and Japan, these competitions will boost both nations’ reputations and honour. Both teams will have the chance to pick up new skills, put them into practice, and develop as a result of their experiences.

Obtaining sponsors to support these tournaments will be beneficial for the partnership as it will allow the opportunity to not only build positive brand association but also activate and enhance fan experience in both the countries.

The partnership, which launched officially this morning at SuperSport Park, is already underway with Bryan Bloy, the Head Groundsmen having travelled to Japan to assist with maintenance and repair work at the Sano International Cricket Ground in Japan. Fidelity Titans, Amogelang Maphangula and Ghandi Jafta, are currently in Japan to learn more and return with excellent skills to use in the game.

It’s going to take the women’s game to new heights and what that will lead to is elevating the competition globally, turning players into household names and inspiring the next generation. This will help promote the uptake of the sport which has lasting benefits for the nation’s health.