The dominating presence of the distinctive red at SuperSport Park, the beautiful synergy between the Titans, Multiply and Momentum, the exposure by being connected with an all-conquering franchise as well as the brand presence of Multiply in India have been ingredients of a highly successful season for both the Titans and Multiply, said Craig Townsend, head of the Multiply brand and sponsorship.
“We cannot buy the exposure we get at SuperSport Park,” said Townsend. “I have done sport activation through rugby in the past, but this relationship (with the Titans) is special.”
“We are an engagement platform through which our members can unlock their financial wellness.
“We reward good living, lifestyle-choices and wellness, which includes enhancing physical well-being. We want members not to be concerned about their financial future and how they will have the finances to put their children through school,” said Townsend.
Townsend explained that Multiply ensures that they unlock value for members by incentivizing and rewarding good physical behaviour with product and partner benefits and current and future savings.
In this respect, the synergy between Multiply and Titans is beautiful.
There is an almost tangible awareness of the energy levels at SuperSport Park when Jacques Faul, Pierre Joubert, Karen Smithies, Mark Boucher, and the team are busy plying their trade.
The culture is one of pursuing excellence and this work ethos and culture is something that also encapsulates the Multiply spirit.
“Like the Titans, Multiply believe that if you live life to the fullest, there will be a pay-back and you will be rewarded,” he said.
“The family bond that forms part of the MMI-group of companies of whom Multiply is the primary client engagement platform, is also evident at the Titans”
“We cannot quantify the value that the sponsorship association has unlocked, but if you survey the fast growing social media likes, it is clear that our shares grow.”
“We believe the Titans is the right vehicle for our property and with Momentum, we have ensured that our Multiply and Momentum red ‘own’ SuperSport Park.”
“The next step of the journey for Multiply as brand and as sponsor of the Titans is multiplication, and to make people and spectators understand and enjoy that through their association with Multiply they can get cash back into their pockets.”
“We want to further cement our relationship with the Titans and make practical plans of helping a bigger social community at SuperSport Park understand how Multiply can benefit them personally,” Townsend concluded.